The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps.
App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps.
Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also allow people to get to know our guests better.
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The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps.
App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps.
Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also allow people to get to know our guests better.
What happens when AI meets lifecycle marketing? In this special episode, we’re bringing you a panel discussion from App Promotion Summit NYC 2025, featuring leaders from WHOOP, theCut, and Grohaus.
They unpack how AI is transforming app engagement — from personalization at scale to the rise of 100,000-message permutations. You’ll hear where AI makes a real impact, where it still stumbles, and what it takes to maintain brand voice when your intern is… ChatGPT.
🎧 Tune in for tactical insights, candid lessons, and fresh perspectives from the frontlines of app growth in the age of AI.
The panel of experts included:
David Brown-Landron, Founder & CEO of Grohaus
Samantha Smith, Sr. Lifecycle Marketing Manager, Engagement & Retention at WHOOP
Darrian Cate, Head of Growth at theCut
Business of Apps Podcast
The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps.
App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps.
Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also allow people to get to know our guests better.
