On this episode of the Business of Betting Podcast, Jason is joined by Jesse Learmonth, host of the Betting Startups Podcast, who guest-hosts to interview Jason about his company, Smarkets, and its current efforts to raise $50,000,000 from investors. Hear them discuss: 09:37 - What it means for a company to raise money from investors13:00 - Why Jason is going back to raise capital again for Smarkets14:26 - The difference between raising money from angels vs. institutional investors20:40 - How Jason first raised money to launch Smarkets back in 200823:40 - Jason’s journey from friends & family funding to angel investors26:03 - What it's like pitching to venture capitalists and navigating power dynamics27:20 - Why a profitable company would still raise more capital30:41 - How much Jason is trying to raise in the Series C round33:03 - Smarkets’ interest in the CFTC model and prediction markets34:16 - How they’re thinking about entering new asset classes—build or partner?35:30 - Long-term visions: more funding rounds, IPO, or acquisition?36:45 - How Jason maintains founder stamina after 17 years38:50 - Jason’s personal routines and longevity mindset as a founder   ⚡️ Follow BoB on Twitter/X ⚡️ Watch BoB on Youtube ⚡️ Follow Jason on Twitter/X   ⚡️ Apply to be a guest here   --- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.