Business of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Kimberley Seldon
471 episodes
1 day ago
Most interior designers want more profit, more stability, and less financial stress—but the idea of “saving more” often feels overwhelming. In this episode, Danielle Hendon breaks down a simple, sustainable strategy that any design professional can start today: saving just 1% of all revenue and putting it out of sight, where it can quietly grow into a real financial buffer.
It may sound small, but this habit builds confidence, financial resilience, and a margin of safety your business desperately needs. Danielle explains how this 1% shift changes your behavior—helping you become more intentional with spending, more strategic with pricing, and more disciplined in how you manage cash flow.
If you’ve ever avoided looking at your numbers or felt anxious about unexpected expenses, this conversation offers a doable first step toward a more profitable, stable design business.
In this episode we learn:
- How taking 1% of all revenue and putting it in a separate account builds financial strength
- Why training your brain to operate without that 1% increases creative problem-solving
- How to build a consistent savings habit—even if you’ve struggled with it before
- When (and how) to increase from 1% to 2% once the habit feels easy
- Why always putting your own needs last leads to burnout and financial vulnerability
- The three profit levers you can pull in your interior design business to increase sustainability
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Most interior designers want more profit, more stability, and less financial stress—but the idea of “saving more” often feels overwhelming. In this episode, Danielle Hendon breaks down a simple, sustainable strategy that any design professional can start today: saving just 1% of all revenue and putting it out of sight, where it can quietly grow into a real financial buffer.
It may sound small, but this habit builds confidence, financial resilience, and a margin of safety your business desperately needs. Danielle explains how this 1% shift changes your behavior—helping you become more intentional with spending, more strategic with pricing, and more disciplined in how you manage cash flow.
If you’ve ever avoided looking at your numbers or felt anxious about unexpected expenses, this conversation offers a doable first step toward a more profitable, stable design business.
In this episode we learn:
- How taking 1% of all revenue and putting it in a separate account builds financial strength
- Why training your brain to operate without that 1% increases creative problem-solving
- How to build a consistent savings habit—even if you’ve struggled with it before
- When (and how) to increase from 1% to 2% once the habit feels easy
- Why always putting your own needs last leads to burnout and financial vulnerability
- The three profit levers you can pull in your interior design business to increase sustainability
EP 441 | Sales Is Service: How Interior Designers Sell with Confidence with Nikki Rausch
Business of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
46 minutes 7 seconds
4 months ago
EP 441 | Sales Is Service: How Interior Designers Sell with Confidence with Nikki Rausch
Sales is one of the most misunderstood—and unnecessarily feared—parts of running an interior design business. In this episode, Kimberley Seldon sits down with sales expert Nikki Rausch to dismantle the myth that selling is pushy, awkward, or “icky.” Instead, Nikki reframes sales as what it truly is: service.
This conversation is packed with practical strategies that help designers approach sales with clarity, confidence, and integrity. From handling rejection without taking it personally, to spotting subtle buying signals and reviving quiet client pipelines, Nikki shares tools that feel good and get results.
Whether your business is booming or you’re feeling a slowdown, this episode will help you reconnect with past clients, strengthen relationships, and show up to sales conversations in a way that aligns with your values—and your expertise.
What you’ll learn in this episode:
- Why sales isn’t sleazy—it’s about solving problems your clients already have
- How to reframe rejection and understand why “no” often means “not yet”
- What a client’s “convincer strategy” is and how to follow up effectively
- How to spot buying signals without fear or pressure
- Why past clients are your most valuable sales opportunity
- How to ask for referrals without feeling awkward or self-promotional
- Why soft selling works—and how to always offer a clear next step
Business of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Most interior designers want more profit, more stability, and less financial stress—but the idea of “saving more” often feels overwhelming. In this episode, Danielle Hendon breaks down a simple, sustainable strategy that any design professional can start today: saving just 1% of all revenue and putting it out of sight, where it can quietly grow into a real financial buffer.
It may sound small, but this habit builds confidence, financial resilience, and a margin of safety your business desperately needs. Danielle explains how this 1% shift changes your behavior—helping you become more intentional with spending, more strategic with pricing, and more disciplined in how you manage cash flow.
If you’ve ever avoided looking at your numbers or felt anxious about unexpected expenses, this conversation offers a doable first step toward a more profitable, stable design business.
In this episode we learn:
- How taking 1% of all revenue and putting it in a separate account builds financial strength
- Why training your brain to operate without that 1% increases creative problem-solving
- How to build a consistent savings habit—even if you’ve struggled with it before
- When (and how) to increase from 1% to 2% once the habit feels easy
- Why always putting your own needs last leads to burnout and financial vulnerability
- The three profit levers you can pull in your interior design business to increase sustainability