Business of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Kimberley Seldon
471 episodes
1 day ago
Most interior designers want more profit, more stability, and less financial stress—but the idea of “saving more” often feels overwhelming. In this episode, Danielle Hendon breaks down a simple, sustainable strategy that any design professional can start today: saving just 1% of all revenue and putting it out of sight, where it can quietly grow into a real financial buffer.
It may sound small, but this habit builds confidence, financial resilience, and a margin of safety your business desperately needs. Danielle explains how this 1% shift changes your behavior—helping you become more intentional with spending, more strategic with pricing, and more disciplined in how you manage cash flow.
If you’ve ever avoided looking at your numbers or felt anxious about unexpected expenses, this conversation offers a doable first step toward a more profitable, stable design business.
In this episode we learn:
- How taking 1% of all revenue and putting it in a separate account builds financial strength
- Why training your brain to operate without that 1% increases creative problem-solving
- How to build a consistent savings habit—even if you’ve struggled with it before
- When (and how) to increase from 1% to 2% once the habit feels easy
- Why always putting your own needs last leads to burnout and financial vulnerability
- The three profit levers you can pull in your interior design business to increase sustainability
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Most interior designers want more profit, more stability, and less financial stress—but the idea of “saving more” often feels overwhelming. In this episode, Danielle Hendon breaks down a simple, sustainable strategy that any design professional can start today: saving just 1% of all revenue and putting it out of sight, where it can quietly grow into a real financial buffer.
It may sound small, but this habit builds confidence, financial resilience, and a margin of safety your business desperately needs. Danielle explains how this 1% shift changes your behavior—helping you become more intentional with spending, more strategic with pricing, and more disciplined in how you manage cash flow.
If you’ve ever avoided looking at your numbers or felt anxious about unexpected expenses, this conversation offers a doable first step toward a more profitable, stable design business.
In this episode we learn:
- How taking 1% of all revenue and putting it in a separate account builds financial strength
- Why training your brain to operate without that 1% increases creative problem-solving
- How to build a consistent savings habit—even if you’ve struggled with it before
- When (and how) to increase from 1% to 2% once the habit feels easy
- Why always putting your own needs last leads to burnout and financial vulnerability
- The three profit levers you can pull in your interior design business to increase sustainability
EP 446 | Procurement for Profit: How Interior Designers Maximize Margin with Jennifer VanderMeer
Business of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
36 minutes 35 seconds
3 months ago
EP 446 | Procurement for Profit: How Interior Designers Maximize Margin with Jennifer VanderMeer
Procurement shouldn’t be a financial burden—it should be one of the most profitable parts of your interior design business. In this episode of Business of Design®, Kimberley Seldon speaks with Jennifer VanderMeer, a longtime interior designer who now works on the supplier side with Aquavato, a global leader in luxury plumbing. Jennifer shares the procurement strategies that allow designers to offer concierge-level service while increasing profitability—not sacrificing it.
From understanding MAP vs. MSRP to strengthening vendor relationships, Jennifer reveals the insider knowledge most designers never get access to. You’ll learn how trade pricing really works, how strong supplier partnerships can help you avoid costly mistakes, and why procurement is ultimately about delivering exceptional value through solutions, relationships, and expertise.
If you’ve ever struggled with pricing, felt unsure how to protect margin, or wondered how to deliver white-glove service without eroding profit, this episode will give you the clarity and confidence you need.
In this episode you will learn:
- How understanding MAP vs. MSRP can transform your pricing and profitability
- Why trade pricing doesn’t mean trade-offs
- How strong supplier partnerships prevent mistakes, speed up sourcing, and improve outcomes
- Why procurement is fundamentally about solutions, service, and value
- How to deliver concierge-level service and remain profitable
- How disbursements can create an additional, transparent profit center in your business
Business of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Most interior designers want more profit, more stability, and less financial stress—but the idea of “saving more” often feels overwhelming. In this episode, Danielle Hendon breaks down a simple, sustainable strategy that any design professional can start today: saving just 1% of all revenue and putting it out of sight, where it can quietly grow into a real financial buffer.
It may sound small, but this habit builds confidence, financial resilience, and a margin of safety your business desperately needs. Danielle explains how this 1% shift changes your behavior—helping you become more intentional with spending, more strategic with pricing, and more disciplined in how you manage cash flow.
If you’ve ever avoided looking at your numbers or felt anxious about unexpected expenses, this conversation offers a doable first step toward a more profitable, stable design business.
In this episode we learn:
- How taking 1% of all revenue and putting it in a separate account builds financial strength
- Why training your brain to operate without that 1% increases creative problem-solving
- How to build a consistent savings habit—even if you’ve struggled with it before
- When (and how) to increase from 1% to 2% once the habit feels easy
- Why always putting your own needs last leads to burnout and financial vulnerability
- The three profit levers you can pull in your interior design business to increase sustainability
