Amazin' Graze started life as a small home grown healthy snack brand for busy professionals like Amy. It is now a global brand, distributed throughout Asia and the US with a team of over 100 people.

Amy wanted to take South East Asia's rich food history and delicious flavours and translate this into a scaleable healthy snack business.

Franki and Amy talk about:

• The importance of really understanding your customer;
• How Amazin' Graze focused on crafting a brand that made "healthy" feel exciting, delicious, and - let's face it, sexy - at a time when a lot of health foods were boring and bland;
• How the best returns come from backing yourself.

Business On The Rise is produced in collaboration with On The Rise and ASBHive and supported by Maybank Trustees Berhad.

It takes a village to start a business. If you're looking for support as you launch, grow or fund your business, let On The Rise be yours.