In today’s episode we speak to Nik Sharma, CEO of Sharma Brands. Nik is known as the ‘DTC Guy’ (DTC being Direct to Consumer) and he is widely considered as an expert in the field and has helped generate over $100m in online revenue.
Sharma Brands is a strategic initiatives firm working with a wide range of brands to help grow and scale revenue across digital platforms. They have worked with brands such as Rocnation, Jim Beam Whisky and The Pill Club.
Nik has received a lot of recognition in the field and is one of AdWeek’s Young & Influential and a Forbes 30 under 30. Nik has developed a loyal following through his weekly newsletter where he discusses DTC as well as on Twitter as an influencer where he has over 135k followers.
As well as a DTC and e-commerce expert, Nik is also a very active investor in early stage businesses and has invested in more than 50 companies to date.
Nik Sharma: https://www.nik.co/
Episode recorded in April 2022
Business Over Chai Resources
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Co-hosts: Andy Paul & Sunny Nagi
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