Email marketing is one of the most powerful tools for reaching new consumers and generating sales. It allows businesses to communicate directly with potential customers, deliver personalized content, and nurture leads. However, in their enthusiasm to engage new consumers and secure sales, marketers often risk overdoing it. Sending too many follow-up emails or failing to research recipients can lead to unsubscribes, annoyed recipients, or even damaged brand reputation.

In this blog discussion, we’ll explore the importance of email communication, how it can go wrong when overdone, and the best practices for ensuring successful email campaigns that drive sales. This conversation is based on the blog post published by Dr. Maria Frangieh on her blog. Read more ⁠here⁠.