In the first episode of 2025, host Dan Ancheta welcomes back Ed Troxell from Ed Troxell Creative to discuss practical and cost-effective marketing strategies for small businesses and real estate agents. They delve into maximizing the use of readily available tools and technology to create engaging and authentic video content. Ed introduces his 'Stupid Easy Client Attraction Formula' and emphasizes the importance of content creation, time blocking, and leveraging various social media platforms, including LinkedIn and TikTok. They also explore the value of email newsletters in maintaining client engagement. The episode covers the necessity of overcoming personal barriers to effectively market your business and the role of consistency in long-term success.
00:00 Welcome to By the Bay 2025
00:41 Guest Introduction: Ed Troxell
00:58 Marketing Strategies for Small Businesses
02:38 Overcoming Marketing Challenges
03:12 Creating Content with Ease
08:47 Leveraging Social Media Platforms
10:04 Building a Personal Brand
12:49 Consistency and Long-Term Success
18:19 The Power of Newsletters
18:51 Engagement Strategies
19:19 Building a System
21:07 The Welcome Series
24:37 Time Management for Content Creation
27:19 Authenticity in Marketing
27:47 Creative Content Ideas
32:43 Overcoming Excuses
35:03 Final Thoughts and Resources