What do you get when two adventurers get tired of bad trail coffee?
A new coffee category...called No Normal Coffee
Alexander and Philipp created a first-of-its-kind coffee paste in a tube...designed for explorers, built through grit.
In this episode, they share how a love for the outdoors turned into a physical product, how they hacked R&D, launched with crowdfunding, and built a brand that’s redefining convenience in specialty coffee.
You’ll hear how they:
Battled through R&D setbacks with no guarantee it would work
Used crowdfunding to prove demand and fuel their launch
Scaled production from idea to reality without losing their soul
This isn’t your average origin story. It’s a look at how innovation, grit, and community can reshape how we think about coffee when and where we drink it.
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