BLG 4 - Segmentation driving 120% increase in ACV with rapid expansion revenue

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Buyer Led Growth Show

Deepstar Strategic

7 episodes

2 weeks ago

B2B tech and SaaS is more competitive than ever before - that's why to win you need to stand out with a strong Go To Market strategy that aligns you with your ideal buyers. On this podcast you'll learn from Andrew Hatfield and Michelle Picoto, Deepstar Strategic's founders, as they highlight and explore what it takes to be a high growth tech company today.

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Marketing

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BLG 4 - Segmentation driving 120% increase in ACV with rapid expansion revenue

Buyer Led Growth Show

45 minutes 48 seconds

1 year ago

BLG 4 - Segmentation driving 120% increase in ACV with rapid expansion revenue

Jay Daley, Head of Product Marketing at Shippit, joins Andrew Hatfield to discuss how being super specific in their Ideal Buyer Profiling led to realigning Product and Go To Market for segmentation and packaging. They're now growing fast with a 70-120% increase in ACV, moving upmarket AND closing deals faster.Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend.See ⁠https://www.deepstarstrategic.com/podcast⁠ for more episodes

Connect with Jay on LinkedIn:

https://www.linkedin.com/in/jay-daley-0b518764/