BLG 6 - How Complex B2B SaaS Companies Are Growing By Modularising

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Buyer Led Growth Show

Deepstar Strategic

7 episodes

2 weeks ago

B2B tech and SaaS is more competitive than ever before - that's why to win you need to stand out with a strong Go To Market strategy that aligns you with your ideal buyers. On this podcast you'll learn from Andrew Hatfield and Michelle Picoto, Deepstar Strategic's founders, as they highlight and explore what it takes to be a high growth tech company today.

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BLG 6 - How Complex B2B SaaS Companies Are Growing By Modularising | AU SaaS GTM Executives

Buyer Led Growth Show

40 minutes 48 seconds

1 year ago

BLG 6 - How Complex B2B SaaS Companies Are Growing By Modularising | AU SaaS GTM Executives

Andrew leads the first Australian B2B SaaS Go To Market Executive call where he highlights the difficulty of challenger brands winning new business and how complex solutions can adopt a repeatable product and GTM process to predictably scale growth.

Hear from Mei Koon as she shares how she led this process at Squiz as a new CMO and is now enjoying double-digit bottom-line growth.

Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend.See ⁠⁠⁠https://www.deepstarstrategic.com/podcast⁠⁠⁠ for more episodes

Connect with Mei on LinkedIn: ⁠https://www.linkedin.com/in/meichingkoon/