BLG 7 - Balancing Buy vs Build for Enterprise B2B SaaS: Live from BNE PMM Meetup

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Buyer Led Growth Show

Deepstar Strategic

7 episodes

2 weeks ago

B2B tech and SaaS is more competitive than ever before - that's why to win you need to stand out with a strong Go To Market strategy that aligns you with your ideal buyers. On this podcast you'll learn from Andrew Hatfield and Michelle Picoto, Deepstar Strategic's founders, as they highlight and explore what it takes to be a high growth tech company today.

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Marketing

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BLG 7 - Balancing Buy vs Build for Enterprise B2B SaaS: Live from BNE PMM Meetup

Buyer Led Growth Show

17 minutes 1 second

1 year ago

BLG 7 - Balancing Buy vs Build for Enterprise B2B SaaS: Live from BNE PMM Meetup

Live from the Brisbane Product Marketing Meetup, Andrew shares details of Deepstar Strategic's research into fast growing enterprise B2B SaaS.

Uncover the hidden impact of internal political impacts in the buying committee
Understand the difference between value and perceived value
Learn how the impact of DevOps and Buy vs Build should guide your Packaging

Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend.See ⁠⁠⁠⁠https://www.deepstarstrategic.com/podcast⁠⁠⁠⁠ for more episodes

Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewhatfield/