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Buyer Persona
Tony Zambito
3 episodes
1 week ago
From the founder of the "buyer persona" concept, Tony Zambito, comes a podcast to help us understand tomorrow's future buyers. Through commentary and guest interviews, we will discuss the future of buying. At the same time, set the record straight on buyer personas. We will talk about what buyer personas truly are. Dispelling the many untruths. Join us for the authoritative voice on buyer personas and the future of buying.
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Marketing
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All content for Buyer Persona is the property of Tony Zambito and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
From the founder of the "buyer persona" concept, Tony Zambito, comes a podcast to help us understand tomorrow's future buyers. Through commentary and guest interviews, we will discuss the future of buying. At the same time, set the record straight on buyer personas. We will talk about what buyer personas truly are. Dispelling the many untruths. Join us for the authoritative voice on buyer personas and the future of buying.
Show more...
Marketing
Business
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The Great Buyer Resignation
Buyer Persona
8 minutes 16 seconds
3 years ago
The Great Buyer Resignation

The Great Buyer Resignation  Buyers are walking with their feet.  In this video, based on buyer interviews, I go through 9 reasons why buyers are resigning from the selling process.

Buyer Persona
From the founder of the "buyer persona" concept, Tony Zambito, comes a podcast to help us understand tomorrow's future buyers. Through commentary and guest interviews, we will discuss the future of buying. At the same time, set the record straight on buyer personas. We will talk about what buyer personas truly are. Dispelling the many untruths. Join us for the authoritative voice on buyer personas and the future of buying.