In this episode of Byte Happens, host Flavia Taborga sits down with Jonathan Elhardt, Founder & CEO of Tendril, the fast-growing company redefining outbound sales through cleaner data, smarter processes, and human-centered tech.Jonathan shares his journey from cold-calling in inside sales to leading a 75+ person tech-enabled organization. He opens up about:• The transition from doing sales → to running a tech company• How product-market fit emerged from a real-world pandemic problem• Why agent-assisted dialing beats typical dialers• The hidden revenue lost due to outdated data and IVRs• How nearshore team culture powered massive growth• Why AI will enhance—not replace—the human sales experience• His advice for non-technical founders building tech-enabled productsIf you want to understand the future of sales, the real role of AI, or how a founder builds a business from real problems—not hype—this conversation is for you.Follow Tendril Website: https://www.tendril.us/

LinkedIn: https://www.linkedin.com/company/tendrilllc/

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