In this solo episode of C-Suite Strategies, Stacie Sussman breaks down the five biggest trends she’s seeing as we head into 2026—starting with a surprising pattern: CMOs at $30M companies quietly fearing their next board meeting. Stacie shares why brilliant marketing leaders are losing confidence in the C-suite, what’s driving the rising demand for clean attribution, and why most companies are wildly overestimating their AI maturity. She also unpacks how leaner teams will depend on stronger p...
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In this solo episode of C-Suite Strategies, Stacie Sussman breaks down the five biggest trends she’s seeing as we head into 2026—starting with a surprising pattern: CMOs at $30M companies quietly fearing their next board meeting. Stacie shares why brilliant marketing leaders are losing confidence in the C-suite, what’s driving the rising demand for clean attribution, and why most companies are wildly overestimating their AI maturity. She also unpacks how leaner teams will depend on stronger p...
13: Why Most Marketing Fails: You’re Tracking the Wrong Things
C-Suite Strategies
16 minutes
6 months ago
13: Why Most Marketing Fails: You’re Tracking the Wrong Things
Send us a text What if the reason your marketing isn't working... is because you're measuring the wrong things? In this solo episode of C-Suite Strategies, Stacie Sussman, founder of RevUp Advisory, pulls back the curtain on one of the most common problems she sees in professional services, HR firms, and small businesses: spending heavily on marketing without knowing what’s actually driving results. Most legacy companies are stuck tracking vanity metrics—likes, opens, impressions—while ignori...
C-Suite Strategies
In this solo episode of C-Suite Strategies, Stacie Sussman breaks down the five biggest trends she’s seeing as we head into 2026—starting with a surprising pattern: CMOs at $30M companies quietly fearing their next board meeting. Stacie shares why brilliant marketing leaders are losing confidence in the C-suite, what’s driving the rising demand for clean attribution, and why most companies are wildly overestimating their AI maturity. She also unpacks how leaner teams will depend on stronger p...
