Abdallah Massaad leads by paying attention to people, details, and possibility. In this episode of (C) Suite Talks, the RAK Ceramics Group CEO shares how a company rooted in Ras Al Khaimah became a global lifestyle brand, shaping homes from the Gulf to Europe and Asia. In just 15 minutes, he reveals how listening drives transformation, how design details become global bestsellers, and how a homegrown RAK brand earned its place on the world map.
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Abdallah Massaad leads by paying attention to people, details, and possibility. In this episode of (C) Suite Talks, the RAK Ceramics Group CEO shares how a company rooted in Ras Al Khaimah became a global lifestyle brand, shaping homes from the Gulf to Europe and Asia. In just 15 minutes, he reveals how listening drives transformation, how design details become global bestsellers, and how a homegrown RAK brand earned its place on the world map.
Abdallah Massaad: The Leader Behind a Global Lifestyle Brand
(C) Suite Talks
15 minutes
1 month ago
Abdallah Massaad: The Leader Behind a Global Lifestyle Brand
Abdallah Massaad leads by paying attention to people, details, and possibility. In this episode of (C) Suite Talks, the RAK Ceramics Group CEO shares how a company rooted in Ras Al Khaimah became a global lifestyle brand, shaping homes from the Gulf to Europe and Asia. In just 15 minutes, he reveals how listening drives transformation, how design details become global bestsellers, and how a homegrown RAK brand earned its place on the world map.
(C) Suite Talks
Abdallah Massaad leads by paying attention to people, details, and possibility. In this episode of (C) Suite Talks, the RAK Ceramics Group CEO shares how a company rooted in Ras Al Khaimah became a global lifestyle brand, shaping homes from the Gulf to Europe and Asia. In just 15 minutes, he reveals how listening drives transformation, how design details become global bestsellers, and how a homegrown RAK brand earned its place on the world map.
