Mike just launched a book called Copy and Paste Millionaire… and casually rebranded CoPilot CRM into Homeworks at the same time. Coincidence? Probably not.In this episode, Lee and Mike go behind the scenes of the book launch. What worked, what surprised him, and why the rebrand mattered right now. We talk about what rebranding actually signals inside a company, when it’s a growth lever vs. a distraction, and how Homeworks fits into the bigger picture of where Mike is taking the business.Turns out, launches are rarely just about the launch.