In this episode, C-Sweet Co-CEOs Dianne Gubin and Beth Hilbing sit down with Anna-Sophia Kristjansson, founder and CEO of Lexicon Lens, to unpack the often-overlooked gap between strategic planning and strategic activation. With 25 years of experience across marketing, HR, operations, and disruptive change, Anna-Sophia shares how organizations can align people, process, and stakeholder strategies to accelerate transformation. We explore why collaboration and innovation must become hard s...
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In this episode, C-Sweet Co-CEOs Dianne Gubin and Beth Hilbing sit down with Anna-Sophia Kristjansson, founder and CEO of Lexicon Lens, to unpack the often-overlooked gap between strategic planning and strategic activation. With 25 years of experience across marketing, HR, operations, and disruptive change, Anna-Sophia shares how organizations can align people, process, and stakeholder strategies to accelerate transformation. We explore why collaboration and innovation must become hard s...
75 - Smash + Tess: Empowering Women and Building Community through Fashion
C-Sweet Talks
27 minutes
9 months ago
75 - Smash + Tess: Empowering Women and Building Community through Fashion
In this episode of C-Sweet Talks, join Co-CEOs Dianne Gubin and Beth Hilbing as they chat with Teresa and Ashley Freeborn, the dynamic mother-daughter duo behind Smash + Tess. From humble beginnings to creating a global clothing brand, they discuss the journey of building a company that’s as much about women’s empowerment as it is about fashion. Learn how their 'romper revolution' sparked a movement and how they grew their business through community engagement, sustainable practices, and auth...
C-Sweet Talks
In this episode, C-Sweet Co-CEOs Dianne Gubin and Beth Hilbing sit down with Anna-Sophia Kristjansson, founder and CEO of Lexicon Lens, to unpack the often-overlooked gap between strategic planning and strategic activation. With 25 years of experience across marketing, HR, operations, and disruptive change, Anna-Sophia shares how organizations can align people, process, and stakeholder strategies to accelerate transformation. We explore why collaboration and innovation must become hard s...
