Ikea - It's that affordable

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Cagando Regra

Mostra a Pasta

11 episodes

2 weeks ago

"Deixa eu te explicar a tua ideia..."

Marketing

Business

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"Deixa eu te explicar a tua ideia..."

Marketing

Business

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Ikea - It's that affordable

Cagando Regra

1 hour 31 minutes 55 seconds

5 years ago

Ikea - It's that affordable

Neste episódio piloto conversamos com a Diretora Global de Criação da Ogilvy UK, Juliana Paracencio, sobre a ideia "It's that affordable", para Ikea.
A ideia levou pra casa 5 leões no Cannes Lions, 5 lápis no D&AD, 7 Clios e foi considerada a campanha mais premiada pelo Gun Report de 2016.
Agency: Ogilvy, Dubai | Chief Creative Officer: Paul Shearer Creative Director/Art Director: Juliana Paracencio | Creative Director/Copywriter: Luiz Vicente Simões | Designer: Monica Yuri | Illustrator/3D Artist: Bruno Rodrigo de Miranda
Apresentado por Dennis Silveira e Felipe Spadoni | Grupo Mostra a Pasta | Edição Canja Audio Culture