How to build a video marketing strategy: Examples of B2B companies driving leads and sales

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Called to Action

Janet Mesh

11 episodes

5 days ago

Called To Action is a podcast where the latest trends and research in B2B marketing are investigated and discussed. At the end of each episode, you’ll get ideas for tactics to use in your company’s marketing. What action will you take next? This podcast, produced by Aimtal, a digital marketing agency, features the company’s CEO and Co-founder, Janet Mesh, and Growth Marketing Lead, Tucker Delaney-Winn, as the hosts, along with special guest speakers and industry thought leaders.

All content for Called to Action is the property of Janet Mesh and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Management

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How to build a video marketing strategy: Examples of B2B companies driving leads and sales

Called to Action

52 minutes

8 months ago

How to build a video marketing strategy: Examples of B2B companies driving leads and sales

Are you harnessing the full power of video to bring your brand in the spotlight, generate leads, and build a loyal audience?

In this episode of Called to Action, we deep dive into the latest video marketing strategies—backed by research—that are moving the needle across the full funnel for top B2B brands.

Special guest Dylan Rhudd, Integrated Marketing Strategist at Aimtal, joins your hosts Aimtal Co-Founder & CEO Janet Mesh and Growth Marketing Lead Tucker Delaney-Winn to explore:

📹 The top video content types businesses are investing in to drive leads and sales, from product demos to thought leadership webinars

🎬 How to create an integrated video marketing strategy that leverages long- and short-form content across the funnel

💑 Strategies for humanizing your brand and building trust through video

🏆Case studies of B2B brands that are investing in video content and translating it into the marketing holy grail — conversions

Whether you're just getting started with video or looking to level up your existing efforts, this episode is for you!

Finally, let us know in the comments how your company is leveraging video in 2024.

💬 Connect with us on social media:

➡️ LinkedIn:https://www.linkedin.com/company/11839247/

➡️ Instagram: https://www.instagram.com/aimtal_co/

➡️ Blog: https://www.aimtal.com/blog