How to rethink your B2B marketing attribution model to reveal the truth behind your buyers’ journey

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Called to Action

Janet Mesh

11 episodes

5 days ago

Called To Action is a podcast where the latest trends and research in B2B marketing are investigated and discussed. At the end of each episode, you’ll get ideas for tactics to use in your company’s marketing. What action will you take next? This podcast, produced by Aimtal, a digital marketing agency, features the company’s CEO and Co-founder, Janet Mesh, and Growth Marketing Lead, Tucker Delaney-Winn, as the hosts, along with special guest speakers and industry thought leaders.

All content for Called to Action is the property of Janet Mesh and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Management

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How to rethink your B2B marketing attribution model to reveal the truth behind your buyers’ journey

Called to Action

49 minutes

8 months ago

How to rethink your B2B marketing attribution model to reveal the truth behind your buyers’ journey

B2B buyer journeys are almost never linear, and sometimes trying to identify where they are in that journey can be messy…

Buyers cycle up & down the funnel, and engage with digital channels all the way up to their final purchase. In this episode of Called to Action, Aimtal Co-Founder & CEO Janet Mesh and Growth Marketing Lead Tucker Delaney-Winn explore how to make sense of those messy buyer journeys, and how to turn them into compelling stories that explain how marketing is affecting your bottom line. Dive deeper into what that looks like operationally especially with attribution models.

Watch the full video to hear the latest on:

📊 Marketing attribution reporting and models

💻 Using your CRM as a strategic center and source of truth for buyer journey reporting

📈 Emerging changes in referral traffic

🌚 The power of dark social traffic

🤝 Connecting the dots between marketing, sales & revenue

You've been called to action.

💬 Connect with us on social media:

➡️ LinkedIn: https://www.linkedin.com/company/11839247/

➡️ Instagram: https://www.instagram.com/aimtal_co/

➡️ Blog: https://www.aimtal.com/blog