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CONFESSION 1: PR In Tourism—THE GOOD, THE BAD & THE WILD with Peter Hook
Campaign Confessions
1 hour 17 seconds
9 months ago
CONFESSION 1: PR In Tourism—THE GOOD, THE BAD & THE WILD with Peter Hook
Buckle up, because today we’re going deep into the world of PR in tourism with a guy who’s been there, done that, and probably wrote the press release about it. Peter Hook, a legend in the PR space has spent decades shaping the stories that get people packing their bags for Australia—from promoting Kakadu (and its crocs 🐊) to putting the Sunshine Coast on the map.
