From the buzz of Kevin Rudd’s iconic Kevin 07 campaign to powerful and meaningful comms with Football Australia, Katrina Hicks knows what it takes to make an impact. In this episode of Campaign Confessions, she takes us behind the scenes of her career highlights, global lessons, and the art of blending high-performance strategy with heart-led advocacy. Most recently the Fundraising and Partnerships Lead with Wishlist, Katrina reflects on creating change that lasts, championing community causes, and leading with purpose. It’s a powerful conversation on influence, impact, and finding the sweet spot between strategy and soul.