Traditional cricket? Not here. When others play it straight, Brisbane Heat brings the fireworks, literally. In this episode of Campaign Confessions, we chat with Nic Laube from Brisbane Heat about flipping the script on Australia’s summer sport. With Big Bash League you can expect kiss cams, boundary bangers, pyrotechnics, and a fan experience that’s part sport, part spectacle. Nic takes us behind the Heat’s bold brand playbook, where marketing meets entertainment, and fun is serious business. Here’s what we cover: Why you don’t have to do what’s always been done How Brisbane Heat built a brand on energy, edge, and colour Achieving sell out stadiums and becoming the most followed sporting club in Oceania What it takes to entertain a stadium (and sell it out) This one’s for the marketers, the sports nuts, and anyone who’s ever asked: “What if we just made this way more fun?”