Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight.
This month we are joined by Zlatka Larsen, a wonderful generalist marketer currently working with Autodesk, to tackle the topic of usable value propositions – what they are, why we need them and how we stop people from shoving them in a digital drawer and never using them properly.