Ever had a work “Wilson” - a friend/mentor of sorts who would serve as a guide or touchstone to you in the good and bad? Well, Jason Anello, aka Janello, is that to me. And now, he will be your guru for all things brand experience.
J. is an experience designer at his core despite holding various professional titles such as CMO, Head of Product Design and Creative Director. He credits his childhood dinner time and accidental behavioral science degree for his ability to meaningfully, connect with customers across so many diverse industries and products.
In this episode, we also discuss:
⁃The psychology behind branding
⁃Why customers are paramount to “making” a brand
⁃The difference bw art for art’s sake and Commercial art and why getting the right collaborators onboard will help your creativity sing
⁃What is a CXO (Chief experience officer) and BTS of J’s experience in that job
⁃Why great brands give the keys to the customer
⁃The meaning of collective unconscious
⁃Why sharing a meal is one of the most intimate thing you can do
…and more
Connect with Jason here:
http://janello.com/dinnertables
Resources:
Start with Why by Simon Sinek https://amzn.to/3NR6JLD
The Creative Act by Rick Rubin
Fact check - I could not find that Wilson was related to a literary thing, but I did find it was a nod to Tim Allen’s neighbor from when he was a kid.