You don't have lazy athletes. You have athletes who don't feel ownership over who they're becoming. In this episode, we break down the exact language progression that transforms teenage effort from something you have to demand into something they generate from within. Using the "I Want → I Am" framework, you'll learn how to guide athletes through seven identity-building stages that turn fragile motivation into unshakable self-leadership. This isn't about yelling louder or running harder conditioning. It's about understanding that thoughts become reality—and the language we use as coaches either builds athletes who own their effort or creates performers who'll never push beyond our presence. If you want your team to actually give a sh*t this year, start here. What you'll learn: * Why modern athletes shut down when coaches use old-school motivation tactics * The 7-stage identity ladder from "I want" to "I am" (with coaching cues for each) * How to use writing, vocal awareness, and visualization to anchor commitment * The difference between confidence-building and outcome-chasing * Why helping athletes level-set their current skill is more powerful than hype Language shapes identity. Identity drives behavior. This is how you raise the game. *NEW* Education - Captains & Coaches course, "Why They're Not Listening - Coaching Today's Athlete": http://listen.captainsandcoaches.com [http://listen.captainsandcoaches.com/] Training - Old Bull Program - 7 Day Free Trial - https://bit.ly/old-bull-train #CoachingPhilosophy #AthleteMotivation #YouthSportsCoaching #TeenageAthletes #LeadershipDevelopment #CoachBetter #TransformationalCoaching #SportsCoaching #CoachEducation #TeamCulture #HighSchoolSports #CoachingMindset #AthleteDevelopment #CaptainsAndCoaches #ModernCoaching