The final episode of 2025. What a year it's been.

In this one, Adam sits down with Oliver Pugh, founder of Yeti Pay, and Chris Jolliffe, their Sales Director, to explore how a simple observation about tipping behaviour sparked a payments revolution.

It started with a question most people never ask. When a guest leaves a tip on a card, why doesn't the waiter feel it? Oliver noticed this disconnect years ago. And instead of accepting it, he built something to fix it. The result? Tips went up 300%.

From the early days of Table Yeti to winning BrewDog and building embedded payments infrastructure, Oliver and Chris share the realities of competing in a crowded market by doing things differently.

This is a conversation about listening before building, enabling partners instead of competing with them, and why hospitality deserves payments that actually feel different.

Thank you to everyone who listened this year. Here's to 2026. 🎧

#CaptiveConversations #YetiPay #HospitalityPayments #EmbeddedFinance #FinTech #Hospitality