Looking to transform your career or break into tech without traditional experience? Career Spotlight is your weekly guide to navigating successful career transitions in today's dynamic job market. Host Michael Bernzweig, founder of Software Oasis, brings you practical strategies and inspiring stories from B2B consulting and SaaS professionals who have successfully pivoted their careers. Each episode delivers actionable advice on breaking into tech, building transferable skills, and landing opportunities in today's most promising industries. From career changers to recent graduates, discover proven pathways to launch your new career without expensive degrees or years of experience. Get insider tips on resume building, interviewing, networking, and positioning yourself for success in tech and business roles. Whether you're considering a career change or seeking advancement, this podcast provides the roadmap you need. Subscribe now to join thousands of career changers and get weekly guidance on transforming your professional future.
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Looking to transform your career or break into tech without traditional experience? Career Spotlight is your weekly guide to navigating successful career transitions in today's dynamic job market. Host Michael Bernzweig, founder of Software Oasis, brings you practical strategies and inspiring stories from B2B consulting and SaaS professionals who have successfully pivoted their careers. Each episode delivers actionable advice on breaking into tech, building transferable skills, and landing opportunities in today's most promising industries. From career changers to recent graduates, discover proven pathways to launch your new career without expensive degrees or years of experience. Get insider tips on resume building, interviewing, networking, and positioning yourself for success in tech and business roles. Whether you're considering a career change or seeking advancement, this podcast provides the roadmap you need. Subscribe now to join thousands of career changers and get weekly guidance on transforming your professional future.
From Small Town to Digital Success: How Nikki Lindgren Built a Female-Led Marketing Agency
Career Spotlight
35 minutes 24 seconds
11 months ago
From Small Town to Digital Success: How Nikki Lindgren Built a Female-Led Marketing Agency
In this episode of Career Spotlight, we're joined by Nikki Lindgren, founder of Pennock, a California-based digital marketing agency helping beauty and lifestyle brands scale their e-commerce presence. Starting from a small Minnesota town of 400 people, Nikki's journey took her through roles at Pottery Barn and Cost Plus World Market, where she was part of the founding 7-person e-commerce team that generated 200K in their first month.After managing digital marketing for over 45 entertainment and sports brands including Game of Thrones merchandise and major sports teams, Nikki founded Pennock in 2020. Today, her all-female team specializes in elevating brands from $1M to $10M+ in annual revenue through strategic paid media and SEO initiatives.Key Discussion PointsBuilding and scaling e-commerce presence in today's multi-channel landscapeTransitioning from corporate roles to agency leadershipManaging digital marketing budgets for emerging brandsLeveraging AI and automation in marketing operationsCreating sustainable work culture in agency environmentsStrategic approach to paid media and SEO optimizationBalancing client relationships and team managementCareer InsightsAgency vs In-House RolesAgency work offers exposure to multiple brands and peer learning opportunitiesIn-house positions at emerging brands provide generalist experienceSmall agency environments foster quick decision-making and strategy implementationWork Culture28 paid holidaysMonthly office closure on one FridayUnlimited time offFocus on work-life balance and sustainable practicesCall to ActionSubscribe to Career Spotlight on your favorite podcast platform and visit softwareoasis.com/subscribe for our bi-weekly newsletter packed with job opportunities and career resources.
Career Spotlight
Looking to transform your career or break into tech without traditional experience? Career Spotlight is your weekly guide to navigating successful career transitions in today's dynamic job market. Host Michael Bernzweig, founder of Software Oasis, brings you practical strategies and inspiring stories from B2B consulting and SaaS professionals who have successfully pivoted their careers. Each episode delivers actionable advice on breaking into tech, building transferable skills, and landing opportunities in today's most promising industries. From career changers to recent graduates, discover proven pathways to launch your new career without expensive degrees or years of experience. Get insider tips on resume building, interviewing, networking, and positioning yourself for success in tech and business roles. Whether you're considering a career change or seeking advancement, this podcast provides the roadmap you need. Subscribe now to join thousands of career changers and get weekly guidance on transforming your professional future.
