Keywords branding, personal branding, career development, core values, intentionality   Summary In this conversation, Wes Ehnert delves into the concept of personal branding, emphasizing its importance in career development. He discusses how branding is not just a business concept but also applies to individuals, urging listeners to reflect on their own brands and how they are perceived by others. Ehnert highlights the significance of core values in shaping one's brand and the need for intentionality in projecting a desired image. He encourages individuals to seek feedback from others to understand their current brand and to align it with their core values for a more authentic representation.   Takeaways Branding is a daily topic of discussion.Your brand exists whether you're intentional about it or not.Ask others how they perceive your brand.Core values play a crucial role in branding.Intentional branding requires clarity and consistency.Your brand is shaped by your actions, not intentions.Feedback from others can help refine your brand.Identify and prioritize your core values.A strong brand aligns with your true self.Branding is essential for career development.   Titles The Power of Personal BrandingCrafting Your Career Identity   Sound Bites "the topic is branding""what is your brand?""this will be the brand"   Chapters 00:00 Introduction to Career Talk with Wes00:06 Understanding Personal Branding07:21 The Importance of Intentional Branding07:21 Aligning Brand with Core Values