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Cart Insiders Podcast
Omnisend
74 episodes
5 months ago
Omnisend's Cart Insiders Podcast features leading DTC voices who share insights and analysis in all aspects of ecommerce, including email marketing, SMS, social media, consumer behaviors, and other topics top of mind for today’s ecommerce brands.
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Marketing
Business
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All content for Cart Insiders Podcast is the property of Omnisend and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Omnisend's Cart Insiders Podcast features leading DTC voices who share insights and analysis in all aspects of ecommerce, including email marketing, SMS, social media, consumer behaviors, and other topics top of mind for today’s ecommerce brands.
Show more...
Marketing
Business
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S5, E13: Overlooked Email Marketing Tactics for Black Friday, Free Shipping Dilemma & More
Cart Insiders Podcast
31 minutes 52 seconds
2 years ago
S5, E13: Overlooked Email Marketing Tactics for Black Friday, Free Shipping Dilemma & More

What high-performing automation do brands frequently overlook? Should free shipping continue to be offered as a buying incentive, or is it now an expectation? How can gifts be used to increase sales? 

Discover more in the latest podcast episode featuring our experts, Greg Zakowicz and Gabe Macaluso. 

They explore a list of often overlooked items, discuss what new automations are worth including in your strategy, and talk about other hot topics. 

And, we have a text-only email in the email review segment — the kind we often receive questions about. 👀 Tune in and find out what strategies you can still apply to your Black Friday and Cyber Monday plans.

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Topics Discussed: 

00:00 Intro

01:06 Should brands suppress recent purchasers from holiday promotions?

06:24 Should companies add more automation during the holidays?

10:38 Which discounts work the best during BFCM?

16:52 Commonly overlooked BFCM items are what?

21:06 Live email review

31:08 Wrap up 

25:49 Wrap up

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📒 RESOURCES

============================= 

⚡️ Free AI subject line generator 👉 https://bit.ly/40BOe2M

⚡️ Free email subject line tester 👉 https://bit.ly/47qaTSt

⚡️ Last-minute Black Friday email marketing tips 👉 https://bit.ly/3FUV9KS

⚡️ BFCM 2022: Email, SMS, and push message statistics and trends 👉 https://bit.ly/3QyTLm9

⚡️ The highest-converting Black Friday email subject lines 👉 https://bit.ly/3QFcwUO

=============================

 ✅ START FREE with Omnisend 

============================= 

⚡️No credit card required 

More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. 

It's FREE - Click here 👉 https://bit.ly/3ouu38j

 ============================= 

Cart Insiders Podcast
Omnisend's Cart Insiders Podcast features leading DTC voices who share insights and analysis in all aspects of ecommerce, including email marketing, SMS, social media, consumer behaviors, and other topics top of mind for today’s ecommerce brands.