In 1891, the Edison Company successfully demonstrated a prototype of the Kinetoscope, which enabled one person at a time to view moving pictures- cinema was born. At first, films were concise, sometimes only a few minutes or less. They were shown at fairgrounds, music halls, or anywhere a screen could be set up and a room darkened. Subjects included local scenes and activities, views of foreign lands, short comedies, and newsworthy events. The films were accompanied by lectures, music, and many audience participation. Although they did not have synchronized dialogue, they were not ‘silent’ as they are sometimes described. But by about 1914, several national film industries were established. Films became longer and storytelling, or narrative, became the dominant form. As more people paid to see movies, the industry which grew around them was prepared to invest more money in their production, distribution, and exhibition, so large studios were established and dedicated cinemas built. The First World War greatly affected the film industry in Europe. The American industry grew in relative importance- setting the stage for the most potent mass media known to mankind, which shaped society as we know it. But I am making this episode today not to talk about the present state of the cinema industry but the vehement change it is undergoing. We are at a stage where it has become so unpredictable what the next 10 years of consuming content mean for us; we have top firms trying to analyze and bank on the situation. In today’s episode, we will touch on many compelling grounds. We have a lot to explore, from early cinema to ott to customer accusation, attention retention, and even the metaverse. We will get right into it; I am so hyped for this. As always, Thank You so much for taking the time in listening as well as reading this. Do not forget to follow the podcast on any platform you are listening to and review it if you are on Apple Podcasts or Spotify. If you want to get in touch with me, here is everything I am accountable for - Have a great day! > www.linktr.ee/neogyspandan