Amanda Lenker Doyle, CSA sits down with her friends Joshua Morgan and Mike Labbadia of Artist's Strategy. Joshua founded Artist's Strategy with the mission of helping artists make art for the rest of their lives. Joshua and Mike (hosts of the "Creative Risk" podcast) share with us why applying business principles to building a creative career is the key to longevity and success. Join us as we discuss what it takes to build a creative business and all the pitfalls along the way.