In this episode of the Casual Cattle Conversations podcast, Shaye Wanner interviews ranchers Jon and Patty about their approach to marketing open heifers. The conversation covers various sales methods, the importance of genomic testing, and strategies for building a high-quality herd. Jon and Patty share insights into their decade-long relationship with Wasem Red Angus, their balanced approach to breeding and selection, and the benefits of marketing through trusted partnerships. They also discuss the challenges they've faced and offer advice for other ranchers looking to improve their operations. This episode provides valuable knowledge for both seasoned ranchers and those new to the cattle industry.   Learn more about Pluck here: https://eatpluck.com/?ref=SHAYEWANNER   Find more information and more episodes at https://www.casualcattleconversations.com/   00:00 Welcome to Casual Cattle Conversations 00:17 Meet Jon and Patty  00:57 Why Bet on the Beef Industry? 02:13 Marketing Open Heifers: Strategies and Experiences 08:58 The Role of Genomic Testing 10:12 Challenges and Solutions in Heifer Marketing 13:44 Advice for Fellow Ranchers 19:21 Exploring New Marketing Avenues 23:49 Balancing Terminal and Maternal Traits 26:08 Conclusion and Final Thoughts