Catalysts spotlights bold leaders who are actively redefining how we learn, lead, and grow—inside the organizations shaping tomorrow’s workforce. Through candid, future-facing conversations, the series elevates executives, founders, and consultants who are not just reacting to change, but driving it.
This is the podcast where thought leaders in learning and development don’t just share strategies—they shape the next era of leadership, innovation, and organizational transformation.
Catalysts spotlights bold leaders who are actively redefining how we learn, lead, and grow—inside the organizations shaping tomorrow’s workforce. Through candid, future-facing conversations, the series elevates executives, founders, and consultants who are not just reacting to change, but driving it.
This is the podcast where thought leaders in learning and development don’t just share strategies—they shape the next era of leadership, innovation, and organizational transformation.

In this episode of Catalysts, Jacob Ratliff sits down with Ash Seddeek, founder of Executive Greatness Institute, to talk about what it really takes to elevate your executive presence, master influence, and earn trust in the rooms where decisions get made.
Ash has coached senior leaders at Amazon, Salesforce, Cisco, and Capital One—and his message is clear: If you can’t communicate with clarity and power, you won’t move the business forward.
In this conversation, we dig into:
Ash doesn’t just teach influence—he helps leaders embody it. Whether you’re coaching senior leaders or stepping into bigger visibility yourself, this episode is a masterclass in strategic communication that moves people—and businesses—forward.
🎧 Listen to the full episode on Catalysts: The Leaders Shaping the Future of Learning and Growth
🔗 Connect with Ash: LinkedIn | executivegreatness.com
Connect & Learn More