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Catalysts: The Leaders Shaping the Future of Learning and Growth
Jacob Ratliff
24 episodes
4 days ago

Catalysts spotlights bold leaders who are actively redefining how we learn, lead, and grow—inside the organizations shaping tomorrow’s workforce. Through candid, future-facing conversations, the series elevates executives, founders, and consultants who are not just reacting to change, but driving it.


This is the podcast where thought leaders in learning and development don’t just share strategies—they shape the next era of leadership, innovation, and organizational transformation.

Show more...
Careers
Business,
Management
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All content for Catalysts: The Leaders Shaping the Future of Learning and Growth is the property of Jacob Ratliff and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Catalysts spotlights bold leaders who are actively redefining how we learn, lead, and grow—inside the organizations shaping tomorrow’s workforce. Through candid, future-facing conversations, the series elevates executives, founders, and consultants who are not just reacting to change, but driving it.


This is the podcast where thought leaders in learning and development don’t just share strategies—they shape the next era of leadership, innovation, and organizational transformation.

Show more...
Careers
Business,
Management
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Think Like a Marketer, Lead Like an L&D Pro: Bianca Baumann on Learner-Centric Strategy and Visibility
Catalysts: The Leaders Shaping the Future of Learning and Growth
31 minutes 38 seconds
5 months ago
Think Like a Marketer, Lead Like an L&D Pro: Bianca Baumann on Learner-Centric Strategy and Visibility

In this episode of Catalysts, I sit down with Bianca Baumann, award-winning strategist, international speaker, and author of Think Like a Marketer, Train Like an L&D Pro. With over 15 years in the field, Bianca brings a rare blend of creativity, empathy, and business alignment to the way organizations approach learning.

We talk about the mindset shifts that L&D teams need to make—starting with listening more and building for behavior change, not just content delivery.

Inside the conversation:

  • Why listening is the most underrated skill in L&D
  • How to balance long-term workforce strategy with short-term execution
  • The marketing principles every L&D leader should steal—today
  • Why compelling writing is a non-negotiable for learning that sticks
  • How course titles, taglines, and narrative structure can dramatically increase engagement
  • The role of learner personas in driving motivation and performance
  • What executives still don’t understand about learning—and how to educate them
  • Why visibility and working out loud matter more than ever in L&D leadership

Bianca also shares her own evolution as a leader, what she’s learned from mentoring teams, and the small actions that can make a big impact—especially for L&D professionals doing it all on their own.

🎧 Listen now and subscribe to Catalysts—where we spotlight the leaders shaping the future of learning and growth.

Connect with Bianca on LinkedIn »




Connect & Learn More

  • Connect on with me on LinkedIn: linkedin.com/in/jacob-ratliff
  • Position Yourself as a Thought Leader in Your Industry: executivebrandbuilder.com
  • Interested in joining the show as a guest? Click here!
Catalysts: The Leaders Shaping the Future of Learning and Growth

Catalysts spotlights bold leaders who are actively redefining how we learn, lead, and grow—inside the organizations shaping tomorrow’s workforce. Through candid, future-facing conversations, the series elevates executives, founders, and consultants who are not just reacting to change, but driving it.


This is the podcast where thought leaders in learning and development don’t just share strategies—they shape the next era of leadership, innovation, and organizational transformation.