Anthony Kennada, Co-Founder & CEO at AudiencePlus | Episode 6

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Category Champions: How To Create A New B2B Category

Influence Podium

8 episodes

1 week ago

How do the best B2B brands stand out and win on brand? How do they create their own categories and dominate them? How did they build their strategic narratives? How did they build their content flywheels? Listen to the specific tactics and advice from founders and marketers from category winning brands. Hosted by Marti Sanchez, CEO of Influence Podium.

Marketing

Business

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Marketing

Business

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Anthony Kennada, Co-Founder & CEO at AudiencePlus | Episode 6 | Category Champions

Category Champions: How To Create A New B2B Category

28 minutes 8 seconds

2 years ago

Anthony Kennada, Co-Founder & CEO at AudiencePlus | Episode 6 | Category Champions

Anthony Kennada is the former CMO of Gainsight and the Co-Founder & CEO at AudiencePlus.

AudiencePlus is a first-of-its-kind software platform for owned media that enables marketing teams to build, engage, and monetize their audience.

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Connect with Anthony on LinkedIn: https://www.linkedin.com/in/akennada/

Follow him on Twitter: https://twitter.com/akennada

Check out AudiencePlus: https://saas.audienceplus.com/

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How do the best B2B brands stand out and win on brand? How do they create their own categories and dominate them? How did they build their strategic narratives? How did they build their content flywheels? Listen to the specific tactics and advice from founders and marketers from category-winning brands. Hosted by Marti Sanchez, CEO of Influence Podium.

Twitter: https://www.twitter.com/Marti__Sanchez

LinkedIn: https://www.linkedin.com/in/itsmartisanchez/