We are diving into different verification programs and what opportunities are available for cattle producers. Cattle producer Nancy Jackson, DVM, of Southern Cross Farm, Clint Berry with Superior Livestock, and John Saunders, CEO of IMI Global and Where Food Comes From, talk through the importance of producers telling their stories and how tranparency impacts the entire supply chain. Saunders shares how these programs offer marketing avenues and are driven heavily by the consumer. This show is brought to you by IMI Global and Where Food Comes From, learn more at www.imiglobal.com.