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CBS Spotlight
Tedd Hikes and Eric Alvarado
26 episodes
1 month ago
In Part 2 of our conversation with John Swystun, CEO of Auxesys, Inc., we dive deeper into the strategies that help financial advisors stand out in a crowded market. John shares actionable insights on leveraging authentic storytelling, digital ecosystems, and creative branding to foster trust and long-term client relationships. We also explore how technology and compliance intersect in marketing—and why adaptability is key for sustainable growth in wealth management firms.
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Marketing
Business
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All content for CBS Spotlight is the property of Tedd Hikes and Eric Alvarado and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In Part 2 of our conversation with John Swystun, CEO of Auxesys, Inc., we dive deeper into the strategies that help financial advisors stand out in a crowded market. John shares actionable insights on leveraging authentic storytelling, digital ecosystems, and creative branding to foster trust and long-term client relationships. We also explore how technology and compliance intersect in marketing—and why adaptability is key for sustainable growth in wealth management firms.
Show more...
Marketing
Business
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Jeannie Underwood
CBS Spotlight
33 minutes
8 months ago
Jeannie Underwood
In this episode of CBS Spotlight, hosts Eric Alvarado and Ted Hikes discuss the importance of engaging women in the financial industry with Jeanie Underwood from Global Atlantic. They explore strategies that can help financial professionals better connect with female clients, emphasizing that women will control a significant portion of wealth in the coming years. Underwood shares insights on why traditional approaches may leave vast sums of money unclaimed and discusses techniques to improve ...
CBS Spotlight
In Part 2 of our conversation with John Swystun, CEO of Auxesys, Inc., we dive deeper into the strategies that help financial advisors stand out in a crowded market. John shares actionable insights on leveraging authentic storytelling, digital ecosystems, and creative branding to foster trust and long-term client relationships. We also explore how technology and compliance intersect in marketing—and why adaptability is key for sustainable growth in wealth management firms.