If you're a business owner, entrepreneur, or founder frustrated that your marketing and sales teams keep blaming each other instead of driving real business coaching results, this business coaching and business mentoring episode from MentorBusiness.com founder Dr. Lewis Haydon will give you clarity fast.
Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, sits down with top UK sales trainer Andy Bounds and global business coach and Visibility SEO Marketing founder Peter Boolkah to tear apart the “marketing vs sales” blame game and rebuild it into a revenue engine that helps you scale your business.
You’ll hear raw, boardroom-level debate on who’s really responsible for revenue, why visibility and SEO now do half the selling before a salesperson speaks, and how AI tools like ChatGPT and Perplexity are changing the sales conversation forever. This is exactly how serious founders, CEOs, and global business mentoring platforms are winning in a tough economy.
Takeaways:
Stop blaming, start aligning: Marketing and sales are two sides of the same business growth strategy. Treat them as one revenue unit, not rival departments.
Brief on outcomes, not activities: Start every marketing brief with the “afters” you want: ideal leads, sectors, deal sizes, and how success will be measured.
Visibility before velocity: Website, content, SEO, and AI-search presence (ChatGPT, Perplexity, etc.) now do a huge chunk of the sales work before anyone speaks to sales.
Afters + certainty = sales: Buyers want a better future and confidence you can deliver. Every campaign and sales conversation must increase both.
Own your part of the pipeline: Marketing owns visibility and lead quality. Sales owns conversion, follow-up, and behaviour. The CEO owns alignment and communication.
Markets have limits: Some sectors are slow, over-regulated, or not buying. You may need new verticals and offers instead of demanding “more leads” from a dead market.
Passion is fuel, not a strategy: Passion without market need and skill is just an expensive hobby. Combine all three to build something scalable.
Nobody buys from a mood hoover: Low-energy salespeople and founders kill deals. Your leadership energy sets the tone for your whole commercial engine.
Chapters:
00:00 – Marketing vs Sales: why everyone’s blaming the wrong person
03:10 – Are marketing and sales really “versus”? Communication and ownership
07:45 – What sales really want: lead quality, quantity, and speed
11:20 – Peter Boolkah on SEO, visibility, and real opportunities
16:05 – AI, ChatGPT, and Perplexity: why buyers are “pre-sold”
20:40 – Afters and certainty: the simple framework for revenue
25:15 – Market limits, buying cycles, and lazy “we need more leads” thinking
29:30 – Passion, resilience, and mood-hoover leadership
33:10 – Behaviours of high-performance sales teams in 2025
38:00 – Final boardroom summary: how to synergise marketing and sales
Keywords:
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