Less than 2% of female founders ever break 1M in revenue. We’re on a mission to change that. Welcome to CEO School. I'm your host, Suneera Madhani, and each week, you’ll learn from incredible mentors who’ve made it to the 2% club and women well on their way. But first, a few class rules. Grab your seat because we’re here to get sh*t done. We’re one team, one dream. And we believe that we deserve to have it all because nothing bad happens when women make more money. You’re a real business now. Class is officially in session.
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Less than 2% of female founders ever break 1M in revenue. We’re on a mission to change that. Welcome to CEO School. I'm your host, Suneera Madhani, and each week, you’ll learn from incredible mentors who’ve made it to the 2% club and women well on their way. But first, a few class rules. Grab your seat because we’re here to get sh*t done. We’re one team, one dream. And we believe that we deserve to have it all because nothing bad happens when women make more money. You’re a real business now. Class is officially in session.
Building a $30 Million Brand Without Millions of Followers with Lisa Jauregui
CEO School with Suneera Madhani
34 minutes
1 month ago
Building a $30 Million Brand Without Millions of Followers with Lisa Jauregui
Lock in your spot for Unicorn CEO Summit today at https://mntr.ai/unicorn-ceo-summit-early-invite
Founders and CEOs, how would your business grow if you built relationships that weren’t transactional?
In this episode, you’ll hear how Lisa Jauregui built a beauty brand from a $30,000 living-room startup into a $30M+ category-leading cosmetics brand—all without millions of followers. You’ll discover the mindset, intuition, relationship-building, and community-driven strategies that fueled her explosive growth. You’ll also hear a deeply personal conversation about confidence, femininity, and redefining beauty in a world full of expectations.
Lisa Jauregui is a beauty entrepreneur and the visionary behind BK Beauty, a category-leading makeup tools company rooted in the belief that “beauty is kindness.”
What you’ll learn in this episode:
(01:32) Launching a multi-million-dollar direct-to-consumer brand.
(07:30) Why identifying white space in the beauty tools market gave BK Beauty its competitive edge.
(09:23) How the brand name “BK Beauty” was born from Lisa’s mission to teach her daughters that beauty is kindness.
(16:12) How organic creator collaborations became the backbone of BK Beauty’s early growth.
(19:54) What Lisa learned from scaling fast and navigating inventory challenges and customer experience.
(24:25) The exact moment Lisa realized BK Beauty had become bigger than herself.
(28:12) How she and her husband divide roles and maintain balance as co-founders and parents.
(30:12) Strategies product-based founders can use to generate excitement.
Lock in your spot for Unicorn CEO Summit today at https://mntr.ai/unicorn-ceo-summit-early-invite
Thank you to Lisa Jauregui for being on our show!
Learn more about Lisa: https://www.instagram.com/lisajmakeup/
BK Beauty on Instagram: https://www.instagram.com/thebkbeauty/
BK Beauty’s website: https://www.bkbeauty.com
Join the CEO School Founders Club: https://theceoschool.com/membership. We're building a table where every female founder has a seat.
Subscribe to the CEO School podcast because only 2% of female founders ever break $1 million in revenue, and we’re changing that:
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Learn more about CEO School because nothing bad ever happens when women make more money:
* Website: https://theceoschool.com/
* Instagram: https://www.instagram.com/ceoschool/
* LinkedIn: https://www.linkedin.com/in/suneeramadhani/
Learn more about how Suneera Madhani is paving the way for badass female CEOs like you to take center stage not just in your industries but in your whole life.
* Website: https://suneeramadhani.com/
* Instagram: https://www.instagram.com/suneeramadhani/
* LinkedIn: https://www.linkedin.com/in/suneeramadhani/
This episode was produced by Story On Media: https://www.storyon.co/
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CEO School with Suneera Madhani
Less than 2% of female founders ever break 1M in revenue. We’re on a mission to change that. Welcome to CEO School. I'm your host, Suneera Madhani, and each week, you’ll learn from incredible mentors who’ve made it to the 2% club and women well on their way. But first, a few class rules. Grab your seat because we’re here to get sh*t done. We’re one team, one dream. And we believe that we deserve to have it all because nothing bad happens when women make more money. You’re a real business now. Class is officially in session.
