Hello, and welcome back to CEO Secrets. Today’s guest is an accomplished business consultant with almost three decades of professional accounting experience. Her company ranked 376th in 2021’s Inc Top 500 list of fastest-growing privately owned businesses in the US. Let’s welcome to the show, the Owner & CEO of Raincatcher, Marla DiCarlo.
Marla initially wanted to become a social worker but it was her love of numbers and math that made her go into accounting. Eventually, she branched off with a business owner that she was working with into mergers and acquisitions. That's when she fell in love with small businesses and started her own fractional CFO company.
Today, Marla is the Owner and CEO of Raincatcher, a national business brokerage that specializes in small and mid-market businesses. Their mission is to help transform small to medium-sized businesses into companies that are built to sell, and also help buyers find remarkable enterprises in which to create their own legacy.
Let us hear from Marla as she shares her journey and her insights on how small and medium-sized enterprises can have the ultimate edge in the marketplace and get top dollar for their business when they sell it.
Top Takeaways:
01:54 How Marla got into helping people learn how to get ready to sell
04:06 Marla’s #1 CEO Secret
07:56 Where to find the 8 factors that contribute to building a premium business
13:15 What happens when your company gets $10 million+ in revenue?
15:09 Why having the right partners involved in the business is so important
17:57 What are the different types of buyers
19:32 The value of “taking the blinders off”
21:09 Is there a way to acquire businesses through seller financing?
25:21 How to market a business for sale
29:00 One of the things that set Raincatcher apart from the competition
32:44 The red flags to look out for buying a business
To get a hold of Marla DiCarlo, visit www.raincatcher.com