AI is moving fast, and for many business owners it feels overwhelming, impersonal, and even threatening. In this episode of the Champion Mindset Collective Podcast, Anthony sits down with Wes Towers, founder of Uplift 360, to explore a different way forward.
After being told during a business valuation that AI made his company less valuable and more replaceable, Wes faced a defining moment. Instead of resisting AI or allowing it to strip the humanity out of his work, he chose to re-frame it as a tool that could strengthen trust, connection, and authenticity.
In this conversation, Wes shares how a mindset shift changed everything. From redefining value and trust in a digital world, to using AI in a way that supports people rather than replaces them, this episode is a grounded and practical guide for founders navigating the future of business.
This is not a hype-driven AI conversation. It is a real, human discussion about leadership, trust, and building sustainable businesses in a noisy digital world.
🔑 Key Takeaways
Why AI does not need to replace human connection to be effective
How a mindset shift can turn fear of AI into clarity and confidence
The danger of over-automating at the cost of trust and brand authenticity
How to use AI as a systemisation tool while staying deeply human
Why trust is becoming the most valuable asset in modern business
What a champion mindset looks like when technology is changing fast
Timestamp List
00:00 – Why AI feels threatening to many business owners
05:40 – The valuation moment that forced a complete rethink
12:30 – Reframing AI from threat to tool
20:10 – Humanising automation without losing authenticity
28:45 – Champion mindset in leadership and business
36:30 – Trust as the new currency in the digital world
43:10 – Final reflections and advice for founders
👥 Who This Episode Is For
This episode is for:
Business owners and founders navigating AI and automation
Marketing leaders wanting to build trust, not just efficiency
Trades and construction business owners growing their digital presence
Leaders who value authenticity, people, and long-term sustainability
Anyone feeling uncertain about how AI fits into their business future
🔍 Keywords
humanising AI, AI and trust, champion mindset, authentic marketing, AI for business owners, AI and leadership, digital trust, automation with authenticity, mindset and technology, future of business AI
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