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Champions of Growth Podcast
Association of National Advertisers
81 episodes
5 months ago
The Champions of Growth Podcast explores the various aspects of the ANA Growth Agenda with the goal of assisting CMOs and brand managers to create a stronger, more sustainable economic future for their companies and the audiences they serve. Hosted by Matthew Schwartz, senior manager of editorial and content development at the ANA, the podcast focuses on the ANA 12-point Growth Agenda — ranging from Brand Innovation to Diversity, Equity and Inclusion — and features in-depth discussion with marketing industry leaders from both the brand and agency sides of the business.
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Marketing
Business
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All content for Champions of Growth Podcast is the property of Association of National Advertisers and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Champions of Growth Podcast explores the various aspects of the ANA Growth Agenda with the goal of assisting CMOs and brand managers to create a stronger, more sustainable economic future for their companies and the audiences they serve. Hosted by Matthew Schwartz, senior manager of editorial and content development at the ANA, the podcast focuses on the ANA 12-point Growth Agenda — ranging from Brand Innovation to Diversity, Equity and Inclusion — and features in-depth discussion with marketing industry leaders from both the brand and agency sides of the business.
Show more...
Marketing
Business
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Marketers Face Data Privacy Reckoning
Champions of Growth Podcast
22 minutes 31 seconds
1 year ago
Marketers Face Data Privacy Reckoning
Marketers who fail to make their voices heard in the growing debate regarding data privacy (https://www.ana.net/magazines/show/id/ana-2023-12-the-need-for-national-privacy-law?st3=blubrrycogdata) could be in for a rude wakening if they don’t step up to the plate. That’s according to Arun Kumar, author of the recently released book The Data Deluge: Making Marketing Work for Brands and People, and former chief data and marketing technology officer at The Interpublic Group of Cos. Kumar joins how Matthew Schwartz to discuss why the marketing field is may be making a grave mistake deferring to Big Tech when it comes to influencing the conversation about fostering online privacy.
Champions of Growth Podcast
The Champions of Growth Podcast explores the various aspects of the ANA Growth Agenda with the goal of assisting CMOs and brand managers to create a stronger, more sustainable economic future for their companies and the audiences they serve. Hosted by Matthew Schwartz, senior manager of editorial and content development at the ANA, the podcast focuses on the ANA 12-point Growth Agenda — ranging from Brand Innovation to Diversity, Equity and Inclusion — and features in-depth discussion with marketing industry leaders from both the brand and agency sides of the business.