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In this episode of Change is Possible, host Ani Filipova welcomes Julian Treasure, a renowned expert on sound, listening, and conscious communication, to discuss the critical, and increasingly lost, art of listening. Julian shares his unusual career trajectory, the startling financial costs of poor listening in business, and his foundational techniques for becoming a conscious listener. Julian Treasure is a sound and communication expert and a five-time TED speaker. He is the founder of The Sound Agency, an audio branding company.
🔑 Key Topics:
Julian Treasure's career path: from studying economics (which he hated) to becoming a musician, then working in advertising and computer publishing.
The founding of The Sound Agency, an audio branding company that asks: "How does your brand sound?".
The epiphany that most organizations disregard sound because the people who work there are simply not listening.
How the loss of listening is connected to the rise of populism and poses a danger to global democracy.
The two main consequences of poor leadership listening: disengagement and miscommunication, resulting in a stunning global cost of over $10 trillion a year.
The difference between hearing (a capability) and listening (a skill)
⌛ Episode Highlights and Timestamps:
[00:00:00] - Ani introduces Julian Treasure and asks about his very unusual and multi-faceted career trajectory, from economics to music and publishing.
[00:05:00] - Julian discusses launching The Sound Agency, an audio branding company, fueled by his lifelong passion for music and sound.
[00:09:28] - Putting communication into perspective: writing has existed for only 5,000 years, while speaking and listening account for 99% of human existence.
[00:13:18] - Revealing the staggering global cost of disengagement and miscommunication due to poor leadership listening: over $10 trillion a year, and the statistic that only 1 in 12 employees rate their leader as a very good listener.
[00:20:45] - Introducing PAVE, a simple yet powerful tool for conflict resolution and validation: Paraphrase, Accept (that they're right in their world), and Validate.
[00:29:03] - Introducing the acronym RASA for focused listening: Receive, Appreciate, Summarize, Ask (open-ended questions).
[00:32:25] - Switching to speaking skills: the two key aspects of a powerful talk (Content and Delivery) and the importance of viewing your talk as "giving a gift" to the audience.
[00:54:30] - The question of what remains for the human voice in the AI age: the answer is human connection, as AI cannot connect with emotional nuance like two humans can.
📱 Follow our guest, Julian Treasure:
👉 LinkedIn:https://www.linkedin.com/in/juliantreasure/
👉 Facebook: https://www.facebook.com/juliantreasure
👉 Instagram: https://www.instagram.com/juliantreasure/
👉 X: https://x.com/juliantreasure
👉 Website: https://www.juliantreasure.com/
📱 Follow the Host Ani Filipova on:
👉 LinkedIn: https://www.linkedin.com/in/anifilipova/
👉 Personal site: https://anifilipova.me
👉 Facebook: https://www.facebook.com/ani.filipova.148
👉 Instagram: https://www.instagram.com/anifilipova_/
👉 TikTok: https://www.tiktok.com/@ani_filipova
🔗 Listening Links:👉 Apple: https://podcasts.apple.com/sa/podcast/change-is-possible-your-career-transformation-guide/id1609990507
👉 Podcast site: https://changeispossible.site/
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