Why Choose a Career in Marketing? Expert Insights from Marni Allen

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Change is possible: Your Career Transformation Guide

Ani Filipova

89 episodes

1 week ago

When I left my banking career to try something new, the number one question everyone asked me was: How did you find the courage? The thing is – it’s not about the courage, it is about knowing what you want and planning for it. That’s why I started this podcast – to help you make your career change possible. Each of our guests has done a successful career change and we are going to discuss practical advice, actionable tips and inspirational stories that can help you change your career.

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Why Choose a Career in Marketing? Expert Insights from Marni Allen

Change is possible: Your Career Transformation Guide

54 minutes 38 seconds

7 months ago

Why Choose a Career in Marketing? Expert Insights from Marni Allen

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In this dynamic episode of "Change is Possible", Ani Filipova engages in an in-depth conversation with Marni Allen, Chief Marketing Officer at Bioniq and a seasoned marketing guru. Marni shares her extensive experience and valuable insights from her journey through the evolving landscape of marketing, starting from her transformative internship at Coca-Cola to her pivotal roles at major global brands.

Dive into the discussion on how artificial intelligence is reshaping the marketing industry, and learn from Marni's personal stories of career transitions and embracing new challenges. This episode is a treasure trove of advice for anyone interested in or currently navigating the field of marketing.

🔑 Key Topics:

👉 Journey of a Marketing Guru: From Intern to CMO

👉 The Impact of AI on Marketing Strategies

👉 Career Change Insights: How to Successfully Shift Fields

👉 The Role of Consumer Centricity in Marketing Success

🕒 Episode Highlights and Timestamp:

[00:00] - Introduction and Background

[02:03] - Why Marketing career - what drew Marni to this field[05:18] - Career Transition: Hotel Industry - MBA - Marketing career

[10:20] - Consumer Centricity in Marketing[18:50] - Qualities for Success in Marketing

[20:42] - How to make your voice heard

[24:11] - Approach to Career and Job Changes - First 30, 60, 90 days strategies

[28:51] - Transition from Corporate to Startup

[35:57] - Building Personal Brand and Recognition

[40:26] - Impact of AI on Marketing[46:19] - Finding Fulfillment in Your Career

[47:26] - Consumer Understanding for Startup Founders

[50:50] - Is a marketing career right for me? advice for those who want to develop in this field

[52:30] - Transitioning to a Marketing Career Mid-Career

🎧 Listening Links:

Spotify: https://open.spotify.com/show/0hIdk5DTJA46Wjd88gC1UK
Apple: https://podcasts.apple.com/sa/podcast/change-is-possible-your-career-transformation-guide/id1609990507
Podcast site: https://changeispossible.site/

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LinkedIn: https://www.linkedin.com/in/marni-allen/

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👉 Personal site: https://anifilipova.me

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