The Business of Polling with Sir John Curtice
Polling shapes political strategy, fuels media headlines, and influences public perception—but how does it actually work? And how did polls do during 2024, the so-called Super Year of elections.
You've seen him on the BBC during UK General elections. Now you can join a session with Sir John Curtice, the UK’s most trusted polling expert, as we dive deep into:
🔹 What makes a high-quality poll vs. one you shouldn’t trust
🔹 How polls balance speed and accuracy—especially in high-stakes elections
🔹 Do polls predict elections, or actually influence them?
🔹 The biggest mistakes journalists make when reporting poll data
🔹 How AI could transform the future of polling
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The Business of Polling with Sir John Curtice
Polling shapes political strategy, fuels media headlines, and influences public perception—but how does it actually work? And how did polls do during 2024, the so-called Super Year of elections.
You've seen him on the BBC during UK General elections. Now you can join a session with Sir John Curtice, the UK’s most trusted polling expert, as we dive deep into:
🔹 What makes a high-quality poll vs. one you shouldn’t trust
🔹 How polls balance speed and accuracy—especially in high-stakes elections
🔹 Do polls predict elections, or actually influence them?
🔹 The biggest mistakes journalists make when reporting poll data
🔹 How AI could transform the future of polling
Are you navigating the complexities of mental health in your teams?
Listen to this Balance Sheet podcast where our guests discuss how managers can help employees with their Mental Health challenges.
We'll explore innovative strategies and practical tips to support your team's well-being in today's changing work environment.
Prof Thomas Roulet is Professor of Organisational Sociology and Leadership at CJBS. He is also co-director of the King's Entrepreneurship Lab at King's College, Cambridge. Thomas has done extensive research on how individuals and organisations can lead social change, and well-being in the workplace.
Dr Kiran Bhatti is a Chartered Counselling Psychologist currently working at Wolfson College Cambridge as a private therapist. She has many years of experience providing therapeutic support to a range of individuals and groups across the NHS, third-sector, and education settings.
In addition to her clinical practice, Kiran writes and researches on employee wellbeing, workplace stress and mental health. She has written articles on the concept of Wellbeing Intelligence (WBQ), and is also the co-author of a forthcoming book on the topic.
Changing Careers with Conrad Chua
The Business of Polling with Sir John Curtice
Polling shapes political strategy, fuels media headlines, and influences public perception—but how does it actually work? And how did polls do during 2024, the so-called Super Year of elections.
You've seen him on the BBC during UK General elections. Now you can join a session with Sir John Curtice, the UK’s most trusted polling expert, as we dive deep into:
🔹 What makes a high-quality poll vs. one you shouldn’t trust
🔹 How polls balance speed and accuracy—especially in high-stakes elections
🔹 Do polls predict elections, or actually influence them?
🔹 The biggest mistakes journalists make when reporting poll data
🔹 How AI could transform the future of polling
