Sport is pretty unique.

When running due diligence we all obsess about the numbers, we think about business, returns, profiles and legal contracts.

But the raw product on the field matters, and if you don't under stand the culture of a club - in the Front Office, Boot Room, Training Ground - and yes the fan culture too - then you are in trouble.

No-one buys a sports team with bad intentions, no-one aims for a 'bad culture' but it's harder to figure out than it might seem.

But the results if you get it right...?