"Channel Marketing is Dead" (Except it isn't), with Simon Edward, ex CMO IBM

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Channel Marketing Champs

Sharper B2B Marketing

18 episodes

1 week ago

Need to maximise MDF, pump up partnerships, amplify alliances, and rip it up with ROI? Then let's get ready to rumble! Step into the ring with the best and the brightest channel marketers as they share their hard won insights, top tips, and expertise.

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Business

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Marketing

Business

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"Channel Marketing is Dead" (Except it isn't), with Simon Edward, ex CMO IBM

Channel Marketing Champs

18 minutes 33 seconds

9 months ago

"Channel Marketing is Dead" (Except it isn't), with Simon Edward, ex CMO IBM

Our debut matchup on Channel Marketing Champs is Simon Edward, a man with boundless industry experience, including 35 years at the mighty IBM.

Simon joins host Russ Powell, as they discuss 'heartbeat' marketing; embracing a digital-first partner model; friction-free vendor-partner relationships and everything in between.