Welcome to Charged Up Studio! This week, Danna Olivo continues the "Market Smart: Winning Strategies for Small Business Success" focused series with a special guest, Jimmy Newson, also known as the Impact Influencer. As a business and growth strategist, Jimmy has helped countless small businesses achieve their goals. His organization, Moving Forward Small Business, offers membership-based support, guiding entrepreneurs with practical advice and industry insights. Jimmy Newson specializes in working with small businesses and entrepreneurs, bringing a wealth of experience from his work with various organizations. He's certified in Google, HubSpot, SEMrush, Cascade, and Trainual, and serves on multiple boards, including the New York Marketing Association and Start Small Think Big. With such a diverse background, Jimmy is uniquely equipped to provide invaluable advice to our audience. Here's what you can expect to learn with this podcast: Importance of Strategic Planning A strategic plan provides direction and defines a business's mission. It helps allocate resources effectively. It offers a framework for tracking progress and measuring success. What are the Key Components of a Strategic Plan Vision and mission statements. Market research and data analysis to understand the competitive landscape. Clear objectives that are specific, measurable, achievable, relevant, and time-bound (SMART). How to over come Challenges and Differentiate Your Business How to avoid overcomplicating the process and stay adaptable to market trends. Focus on unique value propositions to stand out in a competitive market. How to Incorporate Marketing Strategies on a Budget Learn how to prioritize initiatives with the highest impact, such as social media marketing, email marketing, and SEO. Discover how to track key performance indicators (KPIs) like customer engagement and conversion rates. How to Foster Continuous Improvement and Learning Encourage a culture of continuous learning and adaptability. Integrate traditional and digital marketing for a holistic approach. Emphasize storytelling and brand narrative to build customer engagement and loyalty. Stay tuned for more insightful discussions on Charged Up Studio, where we uncover winning strategies for small business success. For inquiries or to connect with Jimmy, reach out through the links below. linkedin.com/in/jimmynewson movingforwardsmallbusiness.com jimmynewson.com Learn more about your ad choices. Visit megaphone.fm/adchoices